MY FIRST PROJECT AT HANDL MEDIA, AND THE FIRST PROJECT I EVER WORKED ON AS PART OF AN AGENCY.

WHILE I WAS MAINLY IN CHARGE OF THE EDIT FOR THIS AD CAMPAIGN FOR THE CLUBHOUSE - A HIGH-END GYM AND PERSONAL TRAINING SPACE IN THE HEART OF HONG KONG - I WAS PART OF THE PROCESS FROM SHOOT DAY. I WAS ABLE TO DIVE FIRSTHAND INTO HANDL'S PROCESSES AND UNDERSTAND THE COMPANY FROM THE GET-GO, WHICH REALLY HELPED SHAPE MY EDITING WORKFLOWS WHEN WE GOT TO POST-PRODUCTION.

THE MAIN IDEA WAS ALWAYS 'ENERGY, ENERGY, ENERGY'. THE CLIENT WANTED TO FOCUS ON THE THREE ASPECTS OF THE GYM AND REINFORCE ITS BRAND VALUES OF COMMUNITY:

REBUILD - THE GYM AND TRAINING AREA, WHERE PAIN TURNS INTO GAIN

RECHARGE - THE SHOWER AND COLD PLUNGE, FOR REST AND REJUVENATION

RECONNECT - THE SOCIAL AREA AND SMOOTHIE BAR, TO MEET THE LIKE-MINDED

THESE THREE PILLARS WERE ALSO THE BASIS FOR THE CUTDOWNS WE CREATED AFTER THE MAIN FILM FOR THE CLUBHOUSE'S SOCIAL MEDIA CHANNELS. THE VIDEO WENT DOWN VERY WELL WITH THE INSTAGRAM AND TIKTOK AUDIENCES, AND THE CAMPAIGN WAS AN OVERALL SUCCESS.

I LEARNED A LOT ABOUT GRADING THANKS TO MY COLLEAGUES AS WELL AS THE POST WORKFLOW IN A PROFESSIONAL SETTING; IT WAS A GREAT PROJECT AND I'M SUPER GLAD I HAD THE CHANCE TO WORK ON IT.

BELOW ARE SOME BTS SHOTS THAT I TOOK WHILE ON SET. ENJOY!